Turkey is set to be one of the best-performing property markets of 2010. With an extensive coastline, long beaches, rich culture and superb climate, its no surprise that Britons are flocking there to buy.
While many of us still associate it with the cheaper end of the market, with apartments advertised for GBP25,000 to GBP50,000 in the major resorts, Turkey has slowly been attracting more interest from the wealthier buyer.
What's more, within the ranks of such buyers (those with a budget of GBP500,000 plus) a growing trend towards self-build has emerged, as people realise the country offers opportunities for beachfront homes that simply don't exist elsewhere.
Cameron Deggin, of Turkey property specialist Place Overseas, says: Prime beachfront properties, where you can step out of your own villa onto your own piece of shoreline, have all but disappeared from the Mediterranean market, and the ones that do command a multi-million euro price tag.
But in Turkey it's still possible to find exceptional locations, and what is new is buyers are wanting to build contemporary style properties.
One location where this is happening is Sovalye Island, Fethiye harbour on Turkey's south-west Turquoise coast.
Only accessible by boat, this carefree Swallows And Amazons-style isle has pine and carob trees, ruins of a Crusader castle and wild tortoises, plus just one boutique hotel and about 70 private holiday homes.
While traditional-style resale properties cost around GBP400,000, there are only about five prime plots left (with planning permission) on Sovalye, so Deggin predicts the new contemporary-style homes will command more than GBP1 million in 18 months time.
Briton Philip White, who has long aspired to own a seafront property, certainly hopes so.
Our dream was pretty unaffordable in most of western Europe and we were nearly tempted by Northern Cyprus if it hadn't been for the title-deed risks, says Mr White, a company manager from Hampshire.
Our budget was GBP500,000, our requirements three to four bedrooms for our four children and a pool, with a private jetty an added bonus. Although the sea is at the bottom of the garden, a pool is essential for rental purposes (during the peak season GBP3,000 to GBP3,500 a week is the going rate for such properties).
The Whites used an architect from Basingstoke to design a striking villa with curved walls and plenty of glass to maximise the amazing views. It was completed by the local builder who sold them the land.
Meanwhile, Julian Walker, of Turkey specialist Spot Blue, advises that plots of land are subject to conditions concerning type of usage and how much of them you can build on.
He is selling a 400 sq m plot on Sovalye (with planning permission for a home built on 40 per cent of it) for GBP350,000. Build costs vary from GBP500 to GBP900 per sq m.
In some regions there is a Five Per Cent Planning Rule where you can build only on that percentage of the plot, but this appeals to those who want a property well out of sight from neighbours.
The wild, unspoilt peninsulas of Datca and Bozburun, near Marmaris, attract several nature-loving buyers.
In the unspoilt Bafa Lake area near Altinkum, Turkey Holiday Property is selling land from GBP25 per sq m, although GBP100 to GBP150 is more typical in coastal areas.
Place Overseas: + 44 (0) 20 8371 0059