Global hotel chain, Hilton Worldwide, have revealed that they have plans to open 13 new hotels in Turkey within the next two years.
With 20 Hiltons currently, the company aim to have 33 by the end of 2013 as part of an ever expanding development inside tourist rich Turkey which has seen Hilton invest in an extra eight hotels within the last year alone.
Vice President of Hilton Worldwide, Didier Martin said: “Turkey’s share in Hilton’s global hotel openings in 2011 reached 5 percent. Turkey will have 33 Hilton hotels, with a total of 7,000 rooms by the end of 2013.”
Hilton has earmarked Turkey as crucial to the company’s future growth and expansion. With Turkey becoming more popular amongst tourists, the need for hotels is ever growing and demand needs to be met. Hotels in Istanbul alone can bed more than 100,000 people.
Last year saw more than 30 million tourists flock to Turkey to spend holidays. Turkey is booming as a tourist location due to the fantastic weather and great opportunities. Owning a hotel is becoming more fruitful for global companies like Hilton Worldwide who see Turkey as part of a long term strategy to fight against the economic climate that has seen previous tourist hot spots such as Spain and Portugal lag in recent years.